Tejas Anilkumar

Creative Group Head · Mumbai · Open to Creative Director roles and consulting

Nine years of building brand meaning, not just brand material.

I think about what a brand does in the audience's mind before I think about what it looks like in a deck. That approach has held across mainline, digital, and integrated work.

Working with AI production tools since 2022.

Experience

Jul 2024 – Jan 2026 CheilX India
Creative Group Head
Integrated + Brand Experience
  • Led ideation and campaign writing across a high volume of pitches at the integrated arm of Cheil Worldwide
  • Directed AI-assisted content production for live pitch decks: Claude & ChatGPT for writing, ElevenLabs for voiceovers, LTX, Nano Banana, Kling & HuggingFace for videos
  • Four pitch wins: NPCI, Bentley India, Hero MotoCorp, Nongshim Shin Ramyun
  • Other accounts: BMW, Amazon Prime, Tata Motors
2021 – 2024 Rediffusion Brand Solutions
Creative Partner
Mainline
  • Wrote TVCs, OOH, and print for Tata Power, Tata Motors, IHCL, and Glucon-D
  • Worked at concept and copy level across brand platform and campaign work, in collaboration with NCDs and senior CDs
  • Took briefs from strategy through to execution across the account mix
2020 – 2021 Contract Advertising
Creative Supervisor
Integrated
  • Directed integrated campaigns across OOH, print, and digital for HSBC India, L&T Realty, HUL Pureit, Khimji Jewellery
  • Led direct mailer campaigns for HSBC Cashback Credit Card
  • Owned brand and project-level work for L&T Realty including brochures and campaign material for West Square
2018 – 2020 Fulcro
Senior Copywriter
Digital
  • Organic and paid campaigns for Asus ROG, Bajaj Electricals (B2B and B2C), Morphy Richards, NPCI, Pearson
  • Created numerous IPs since the launch of ROG Phones in India: an in-person gaming meet, a multi-episode Instagram narrative built for engagement, serialised social storytelling before it was a format
  • Developed thinking across organic and paid media, learning to write for both without flattening either
2017 – 2018 Thought Bubbles
Copywriter
Mainline
  • Print, OOH, and digital for Kris Gethin Gyms, ICICI, and others
Jan 2026 – June 2026 Sabbatical
  • Took up select freelance projects
  • Shipped yogastithi.com solo using Claude, from concept to live deployment, no developer involved
  • Recovering from a knee injury and getting health back on track

What I Build With

Creative

Campaign Concepting Brand Platform Development Product Narrative Content Strategy TVC Scripting OOH Creative Leadership Brand Voice Systems

AI Production

Claude ChatGPT ElevenLabs LTX Nano Banana Kling Higgsfield Midjourney HuggingFace

Education

BSc Information Technology (Second Year)
Wilson College, Mumbai
Diploma in Industrial Electronics
Fr. Agnel Polytechnic, Navi Mumbai

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