The decks I'd stand behind, in the versions I liked best.
Some kept evolving after.
Click any to flip through the deck.
The brief was a scooter launch. The question was: which version of this campaign do you lead with? So we made three. One drops the scooter into a Squid Game arena and turns every street into a survival game. One goes full 8-bit. Pac-Man, but you're the one doing the eating. One is built around a tagline simple enough to live on a billboard and sticky enough to survive the client meeting. Three different worlds, one brief.
Campaign · 2024 View deckA limited dark edition car. So we put it somewhere dark. Not dramatically dark. Cinematically dark. Deep space. Red accents against a black canvas. The Red Moon. The kind of aesthetic that makes you look twice because it shouldn't work as a car ad and yet it completely does.
Campaign · 2024 View deck
The insight was simple: idle money has feelings. Not literally. But the visual language of abandonment is universal. A bicycle that never gets ridden. A golf kit collecting dust in a corner. Objects designed for motion, going nowhere. The campaign made that stillness feel almost uncomfortable. Which is exactly what it should feel like when your money isn't working.
Print Campaign · 2024 View deckShark Tank India has a format: startups pitch, sharks decide, someone goes home empty-handed. We asked: what happens to the ones who leave without a deal? Bank of Baroda was already funding them. The campaign turned rejection into a story about who really believes in the long game.
Integrated Campaign · 2024 View deck
An evening for one of Japan's most celebrated whiskies, hosted at Megu inside The Leela, with the Prince of Jaipur. Every touchpoint was considered: the invite design, the venue branding, the flow of the event itself. Hibiki is built around the idea of harmony between nature, craftsmanship, and time. The event had to feel like that. It did.
Brand Experience · 2024 View deckAn IPO launch with a finance influencer strategy built around one mechanic: make people feel like they're missing something before they know what it is. The "Curiosity Buster" was a teaser-first content format that used influencer reach to build buzz before the product was named. FOMO as a campaign engine, not just a tagline.
Digital Campaign · 2024 View deck
On television. On brief. Shot, aired, and running across India. Mainline advertising with a clear mandate: make the brand feel energetic without resorting to the usual sports-and-sweat tropes. The kind of work that reminds you why broadcast still matters.
TVC · 2022–2024 Case study coming soonBefore Instagram Guides existed, before serialised social storytelling had a format or a name, we built a multi-episode mystery on Stories for the ROG Phone 3 launch. Each episode dropped a clue. The audience had to solve it. It ran across weeks, held engagement, and created a community around the reveal. Built for a platform before the platform knew what to do with it.
Social Campaign · 2019 Case study coming soonMore work, sorted by industry: finance, auto, FMCG, tech, and some AI experiments.
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